Design Workflow

Category :

Development

Client :

Envato

Start Date :

7 August 2021

Designer :

ThemesCamp

01. The Design Challenge

02. The Concept and Rationale

This was a self-initiated project to rebrand Aura Kombucha, a fictional artisanal beverage company. The goal was to create a brand identity that felt premium, natural, and energetic, moving away from their current cluttered look. The design had to appeal to a younger, health-conscious audience. The core challenge was designing a flexible system to clearly differentiate four distinct flavors while maintaining a cohesive, sophisticated brand presence across both their bottle packaging and all digital marketing..

The visual concept centered around fluidity and natural movement, inspired by the fermentation process. I designed a custom abstract logomark that suggests both a bubbling liquid and an organic, leaf-like form. The color palette uses a clean, bright white base combined with a unique, muted pastel hue for each flavor (e.g., coral for ginger, seafoam for mint). I paired a modern, geometric sans-serif for product titles with a lightweight, elegant serif for body text to balance approachability and high quality.

03 . Execution and Deliverables

The final assets included a complete logo system optimized for both small print (bottle caps) and large digital use. The key deliverable was a scalable label template that uses simple color-coding and clear hierarchy to distinguish between the four flavors at a glance. I also created a small set of social media assets, including mockups of Instagram posts and stories, to demonstrate how the visual language translates into engaging digital content.

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